Unwrapping America’s First Swedish Candy Comparison Site
March 3, 2026
By Niclas Borgstrom
Today we're launching SwedishCandy.io — the first dedicated comparison site for Swedish candy in the United States.
The site allows American consumers to compare Swedish candy bags, prices, and current deals across multiple retailers in one place. At launch, SwedishCandy.io features products from Mums Candy, SwedishCandy.com, ScandyCandy, and Candy Land — with more online retailers to follow.
This is our first live product within our Owned Media business line, where we build and operate digital assets monetized through affiliate partnerships.
"This is our first product in the Owned Media segment and we believe strongly in Swedish candy in the US market. The trend is exploding — not just on TikTok but across the board — and it's exciting to launch something we think the audience will genuinely enjoy. In the coming weeks we'll be pushing hard on both TikTok and Google Ads, and we look forward to sending customers to our partners," says Niclas Borgstrom, Founder & CEO.
The #SwedishCandy trend has seen rapid growth on TikTok, driving a surge in American consumer interest in Scandinavian confectionery. SwedishCandy.io is built to capture that demand and convert it through performance-based affiliate agreements with leading retailers in the space.
